You can download this Integrated product development document.
Collaboration and Timing Are Everything
Emagineering is the first role-based collaborative management tool that can leverage and reuse a company's intellectual property assets while fostering the out-of-the-box thinking required to develop innovative new products. In addition, Emagineering provides the disciplined decision making services required to ensure that new products and services are delivered on time and within budget.
Senior Executive Leadership
Many senior executives have risen to their current positions of authority within their company due to their skill and creativity for developing new products. Yet the higher up the organization they are promoted, they all too often become distanced from what they both enjoy the most and the company values the most
- their unique ability to envision, develop, and launch the innovative products that capture significant market share and create customer delight.
Emagineering is the only role-based collaborative issue resolution solution that allows senior executives to effectively lead and direct the critical development efforts of numerous product initiatives. Emagineering's unmatched ability to add the power of senior executive vision and coaching to IPD initiatives gives organizations a significant competitive advantage.
Groundbreaking Approach to IPD
Traditional approaches to automating the IPD process, such as Product Development Management and Product Life cycle Management applications, are based upon detailed methodologies programmed into conventional project-management software. This approach provides organizational discipline - but at the cost of creativity and enthusiasm for the development effort.
Emagineering's role-based approach to collaboration and recognition of individual contributions has the opposite effect. It encourages IPD teams to explore new ideas proposed by the truly inventive geniuses within each company. It allows the team - no matter where the members are located - to brainstorm new ideas, develop hypotheses, and openly analyze issues. The ability of the group to improve upon the innovative insights of its members and turn ideas into deliverables is the power of Emagineering.
Managing What Is Important
Even a simple IPD initiative will generate hundreds of issues - too many for any senior executive to manually or mentally monitor. To concentrate on what is important, senior executives focus on coordinating the schedules among teams and the major blocking issues that could disrupt their progress. For example, if the time from product design to volume shipments is projected to be 18 months and creating and launching a marketing program is 9 months, the senior executive-in-charge will be most concerned about any blocking issue, such as the inability to produce a critical component, which will cause a misalignment of available manufacturing and marketing resources.
Emagineering provides senior executives with the issue-based and personnel-participation status report they need to monitor the progress of even the most complex IPD initiative. This status report surfaces blocking issues to the top - no matter how far down in the organization the problem first originated. Emagineering allows Executive Sponsors to provide informed guidance to members of the IPD team as soon as actual and potential blocking issues are identified.
Emagineering allows senior executives to lead and personally direct IPD teams before goals are missed, not retroactively respond to months-old problems that threaten to cause an initiative to fail. The advantage is an IPD process that brings better products to market faster as opposed to one that degenerates into the "blame game" among departments.
Keeping Global IPD Teams Working Together
For IPD to be
successful organizational hierarchies must be flattened and functional
silos put on their side. Marketing, Sales, Engineering, Manufacturing,
and R&D must all work together as a well-synchronized team.
The strength of IPD teams is the breadth of experience and vision individual members can contribute and their ability to freely flow innovative ideas among each other. But to take full advantage of this knowledge, it must be shared throughout the enterprise and not locked into departmental servers that cannot be securely accessed by others. And to meet product deliver due dates, the team's research and analysis process must end and a disciplined decision making process start on time. Emagineering provides the services necessary to meet these essential IPD process requirements.
Emagineering is a role-based collaboration and issue resolution system. Roles, not titles, allow teams to organize for maximizing both creativity and collaboration. Anyone from any functional area can raise and contribute to issues and ideas.
issue workspace, documents, including CAD drawings, PDF's, Web Pages,
audio files, images, and budget spreadsheets, can be gathered. To improve
the collaboration process, an unlimited number of annotations, similar
to electronic sticky notes, can be attached to each one.
Emagineering's issue resolution process is extremely powerful. Project leaders designate issue decision makers and establish due dates as soon as an issue is identified. The system automatically publishes a weekly initiative portfolio report that escalates blocking issues up to executive sponsors for guidance. Decision makers establish a workflow, either new or from a template, of whom they want to review the team's recommendations and when. Each step has due dates and actions taken are monitored in real time with a graphical workflow chart. If a decision-making due date is missed, the issue's status is downgraded and flagged to senior executives.
Emagineering collaboration blends the freedom that is required for creativity with the discipline necessary for making the right decisions on time.
Fast, Flexible, and Effective for IPD
Simplicity is the ultimate sophistication for a collaborative IPD initiative management system. Emagineering has an intuitive Web-based user interface that anybody who has ever surfed the Web will master in minutes.
All team members need to take full advantage of Emagineering's power from anywhere in the world is a PC with Microsoft Internet Explorer 6.0+ and an Internet connection. Systems administrators do not have to install and maintain any Emagineering -specific software on end-user PCs.
Emagineering is a multi-tier, J2EE-compliant Web-services application. This architecture allows it to securely scale up to support thousands of concurrent users and tens of millions of documents managing an unlimited number of IPD initiatives. Emagineering was created for increasing the productivity of the entire enterprise and its partners - not just as a departmental system for producing progress reports.
Emagineering includes a comprehensive, enterprise-wide document management system with integrated full text retrieval capability. Once ideas are captured within Emagineering, they are never lost. A simple search on any word that relates to the idea will allow a user to retrieve the relevant documents within the system for reuse in other IPD initiatives.